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Club News

Inside 'The Stag' this week

8 January 2022

Club News

Inside 'The Stag' this week

8 January 2022

The latest version of our limited edition matchday programme, 'The Stag,' is available for just £2.50 ahead of this afternoon's Emirates FA Cup third round home tie against Middlesbrough.

The programme is available to purchase now online by clicking here. It will also be available for £2.50 at every kiosk around One Call Stadium on matchday.

Inside, you'll hear from chairman John Radford and manager Nigel Clough, ahead of this weekend's home fixture.

You'll be brought up to speed with the latest news from the club, as well as hearing the latest from the club's Football in the Community.

An important One Call Stadium safety message can be found inside, as well as a detailed look back at the last time the two sides faced each other 13 years ago.

Club photographers, Chris and Jeanette Holloway, display ten of the best photos they have taken from 2021.

There is also a kids' quiz included inside to keep the young Stags entertained at half-time!

The programme is available to purchase online now via this linkThe Stag will be sold on matchday at One Call Stadium's club shop.

Supporters are also still able to purchase previous editions of The Stag, pre-order future editions or sign up to full-season subscriptions. To do so, click here.


For decades, the matchday programme has been a quintessential part of the football experience on a Saturday afternoon and in mid-week.

We know how valued the programme is to a number of our supporters and we have been proud to see this publication win several awards during the past few seasons for its rich, varied content and appealing design.

Since the advent of the digital age, programme sales at all professional football clubs have steadily declined.

During the 2019/20 season – the last campaign in which we saw fans inside football stadia – The Stag made a negligible profit.

As can be appreciated, the programme must be cost-effective from a business standpoint.

For the reasons above, the club will be using this season as a litmus test to decide whether to continue producing a programme. This will be totally subject to sales.

We will endeavour to provide exclusive content, where possible, and hope that you continue to purchase The Stag regularly and encourage others to do so as well.

The programme’s future relies on whether supporters like you show a desire to keep the programme as part of the matchday experience. And for this publication to continue, sales must increase this season.

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