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Club News

'The Stag' returns for the big kick-off!

6 August 2021

Club News

'The Stag' returns for the big kick-off!

6 August 2021

Get your limited edition copy of 'The Stag' for just £2.50 ahead of Saturday's season opener against Bristol Rovers at One Call Stadium.

This year's cover pays tribute to the club's 125th year, and will feature a different classic shirt for every edition.

Inside, you'll hear from chairman John Radford and manager Nigel Clough ahead of a historic opening day fixture.

We take a look at the club's summer signings, and captain Ollie Clarke discusses his favourite things and pet hates.

Club legend Kevin Kent discusses his time with the Stags in The Golden Archive: His Story, and Sammy and Sally's Big Quiz will ensure that the little ones are entertained with a range of puzzles and quizzes.

All of the above, including a pullout poster of Ollie Clarke and much more, can be found inside this week's edition of The Stag, available for just £2.50.

The programme is on sale now from the ticket office, and will be available from the ticket office, merchandise unit next to Sandy's Bar & Kitchen, kiosks, bars, or any mobile vendor around One Call Stadium on matchday.

If you are not able to attend Saturday's game and wish to purchase your copy of The Stag, you can do so by clicking here.


For decades, the matchday programme has been a quintessential part of the football experience on a Saturday afternoon and in mid-week.

We know how valued the programme is to a number of our supporters and we have been proud to see this publication win several awards during the past few seasons for its rich, varied content and appealing design.

Since the advent of the digital age, programme sales at all professional football clubs have steadily declined.

During the 2019/20 season – the last campaign in which we saw fans inside football stadia – The Stag made a negligible profit.

As can be appreciated, the programme must be cost-effective from a business standpoint.

For the reasons above, the club will be using this season as a litmus test to decide whether to continue producing a programme. This will be totally subject to sales.

We will endeavour to provide exclusive content, where possible, and hope that you continue to purchase The Stag regularly and encourage others to do so as well.

The programme’s future relies on whether supporters like you show a desire to keep the programme as part of the matchday experience. And for this publication to continue, sales must increase this season.


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